Smartphone Apps
Sex
*
Please Select
Male
Female
Age group
*
Please Select
<18
18-25
25-35
35-45
>45
What is the approximate monthly income of your household ?
*
Please Select
< 20,000
20,000 - 40,000
40,000 - 60,000
60,000 - 80,000
80,000 - 1,00,000
> 1,00,000
Do you own a smartphone ?
*
Please Select
Yes
No
What is the cost of your smartphone ( or if you don't own one, the amount you will be willing to spend)
*
Please Select
< 10,000
10,000 - 20,000
20,000 - 35,000
> 35,000
What is the type of phone you have ?
*
Please Select
Windows
Apple
Android
Symbian
Other
Do you use smartphones apps ? (by apps we mean third-party apps, not the default std apps that came with your phone like mail, calendar, calculator, clock, camera etc.)
*
Please Select
Yes
No
Which of the following apps do you have or would like to install ?
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Social Networking
Productivity tools ( email, document management (Gdocs etc) )
Location based (foursquare, navigation tools/maps, Google+ local )
Games
News (& sports)
Mobile commerce/ payment
Search (Google, stumbleupon etc)
Music apps
Video apps
Books/Magazines
Movie apps
Weather
Reference & research
Fitness & health
Name your five favorite apps
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What do you look for in a good app ?
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Least important
Somewhat important
Neutral
Important
Very important
Good UI
Ease of use
Colorful
Snappy response
Social network integration
Fulfills a basic need
Entertainment
Privacy/security
Bandwidth usage
Number of features
Price
With or without ads
User ratings
Detailed feedback/review
Battery usage
Size of the app
Sync across platforms
Multi platform support
Customizability
Regular updates (bug fixes, feature upgrades)
Reputation of brand of developer
User forums
How do you choose new apps ?
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Magazines
Recommendations from friends
T.V shows
Popular websites (eg Mashable)
Searching in the app stores (Google Play, iStore etc)
App store lists & Recommendations
App discovery tools
Ads
Promotions ( one app free for another
Award winners
How do you access the internet? ( enter in percentage of time)
*
2G
3G
Wifi
Total:
0
/
100
Have you ever installed/ would you be willing apps from outside of the apple store or google play ? ( Amazon, GetJar, Cydia etc )
*
Please Select
Yes
No
Which of these have you heard / used?
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“rooting”
“jailbreaking”
“overclocking”
“flashing a custom ROM”
tools for - battery optimization, CPU monitoring, Network usage monitoring, antivirus, SD card management
None of the above
Have you ever/. would you ever pay for an app ?
*
Please Select
Yes
No
If you won't pay, can you think of reasons why ?
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unsure/unaware of payment mechanisms
security/privacy
free apps are sufficient for my needs
issues with payment process ( network timeout, ease of use, insufficient payment options)
any others
If "any others" can you give us details ?
Name the last two apps you purchased (enter "none" ( without quotes) if you haven't ever purchased an app )
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How much did you pay for the first app ? (only enter number in Rs eg: 150)
How much did you pay for the second app ? (only enter number in Rs eg: 150)
What is the maximum you would pay for your favorite app/app category ?
*
Please Select
0 - Rs 54 ($.99)
Rs 54 - Rs 107 ($1.99)
Rs 107- Rs 161($2.99)
Rs 161- Rs 216($3.99)
> Rs 216
Would you prefer to make a one time payment or would you prefer to make smaller periodic payments ( say a monthly renewal fees )
*
Please Select
One-time payment
Periodic Fees
Have you ever made an in-app purchase?
*
Please Select
Yes
No
For what kind of apps would you make an in-app purchase ?
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Games
E-books
Comics
News/Research papers
Others
Would you prefer a free app with ads or a paid app with no ads ?
*
Please Select
Free app with ads
Paid app with no ads
Have you/ would you ever upgraded from a free app to a paid version of the same app ?
*
Please Select
Yes
No
Can you name the app which you upgraded ?
*
Have you ever clicked on an ad ?
*
Please Select
Yes
No
What kind of ad would you be least irritated by ? (see below this question for examples)
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Very Irritated
Irritated
Neutral
Not Irritated
In-app ads
Outside app/ Notification ads
SMS/TEXT ads
Video ads
Picture ads
Notification Ad
In-app Ad
For what would you prefer ads ?
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virtual products
physical products (non-virtual - eg for a shop, movie timings etc)
For apps
For movies (downloads, streaming)
For songs (downloads, streaming)
For websites
others
If you have never/ would never click ads, can you tell us why ?
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Security concerns (Viruses, phishing, Mallware etc)
Ads are for irrelevant stuff
Most ads are offensive
Ads are charge on click
Bad experience with ads earlier
Others
Submit
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