Dear Sir/Madam,
I am Sowmya Raja, a research scholar at the Department of Management Studies, Indian Institute of Technology Madras. I am developing a tool to measure Perceived Greenness of a brand. For this purpose, I am currently collecting data and request your participation in the survey. Information provided by you will be used for academic purposes only. Your participation is totally voluntary.
Perceived greenness of a brand may be understood as perceived ‘environmental friendliness or eco-consciousness’ of a brand. Statements reflecting greenness of a brand are listed below. You are requested to read each statement carefully and state your agreement or disagreement with each on a scale of 1 to 7 as per the scoring pattern mentioned below.
1 - Strongly Disagree; 2 - Disagree; 3 - Somewhat Disagree; 4 - Cannot Say; 5- Somewhat Agree; 6 - Agree; 7 - Strongly Agree
I perceive a brand to be green when:
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Strongly Disagree
Disagree
Somewhat Disagree
Cannot Say
Somewhat Agree
Agree
Strongly Agree
its products are not harmful to the environment
its products are not made of things that harm the environment
use of its products does not harm the environment
disposal of its products does not harm the environment
using its products does not result in wastage of resources
its products are approved as green
it organizes events that spread environmental awareness
it undertakes activities that are good for the environment
it supports environmental groups
it observes Earth Hour, World Environment Day, etc.
it promotes green communities
it uses recycled material for packaging
it uses recyclable material for packaging
it reuses the packaging
it uses environment friendly material for packaging
it uses minimal material required for packaging
natural scenes and sceneries feature on package labels, ads, etc.
elements of nature feature on package labels, ads, logo, etc.
it uses green colour on package labels, ads, logo, etc.
words like eco, nature, bio, green, etc., feature on package labels, ads, brand names, etc.
sounds of nature feature in its ads
its slogans and taglines show a concern for nature
Full Name
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First Name
Last Name
Age
*
Gender
*
E-mail
*
Phone Number
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Area Code
Phone Number
Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Please Select
United States
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Other
Country
THANK YOU
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